Job Opening: Amazon Marketing Associate

Patina is a brand advisory that specializes in category-defining beauty and wellness brands. Through our interwoven set of capabilities — investments, logistics, retail strategy, and marketing, among others — we empower our clients to cut through the noise in an increasingly saturated global market. 

Our in-house Amazon team is an increasingly central piece of this mission. With an emphasis on leveraging Amazon’s global reach without sacrificing our clients’ values and core positioning, we increase both revenue and brand reputation on a mass scale. 

Our Marketing Associates must possess both an appreciation for these qualities and a commitment to maintaining them while growing visibility and revenue across the channel. Just the same, they must possess a baseline understanding of Amazon marketing practices and growth strategies with an interest in building upon their skill set during their time at Patina. 

• Key capabilities:

  • Support team leads on the development and execution of timelines for account creation, PDP creation, Brand Store setup, and ongoing optimization

  • Support team leads on the creation of Vendor Central and Seller Central accounts, including setting up and modifying existing listings according to clients’ positioning and marketing strategies

  • Optimize PDPs and Brand Stores for optimal conversion rates (images, copy, titles, keywords, A+ content)

  • Brief in-house design and copywriting teams for development of A+ content and Brand Store assets 

  • Oversee Amazon 1P marketing packages, leading strategic decisions around the purchasing of packages while supporting team leads on broader marketing initiatives (i.e. keyword campaigns, sponsored products, etc.)

  • Work with team leads and account executives to develop performance reports and analytics on a bi-weekly, monthly, and quarterly basis 

  • Develop a comprehensive understanding of client positioning, products, and target demographics

• Additional Qualifications

  • 1-2 years of experience in both Seller Central and Vendor Central 

  • 1-2 years of experience in digital marketing, primarily on Amazon, with an appetite for continued improvement 

  • Self-motivated and proactive working style with a passion for always seeking the best possible result for clients 

  • An ability to motivate and inspire teams and clients, in the process, develop lasting and evolving relationships 

  • Expertise in research tools like Helium 10, Sellics, and Jungle Scout a plus

If interested, please reach out to bd@patinabrands.com.