Advisory —
Patina’s founding team has played integral roles in the development of some of beauty’s greatest successes over the past decade, including Boy Smells, Grown Alchemist, Dr. Jart+, WelleCo, BIOEFFECT, 19-69, Indie Lee, and Cannuka.
As a result, our advisement arm accelerates brands’ access to institutional-level leadership, which improves efficiencies throughout their in-house teams and provides an outsized impact to our investments.
Go-To-Market —
Whether entering or building in a new market or channel, we will define how to introduce your brand to a new customer, create timelines with pace and KPI markers, assist in identifying and attracting key hires, create budgets with expected yields, and leverage our relationships and in-house team to multiple capacity and speed up pace.
Financial
strategy —
We focus on empowering brand visionaries by alleviating the pain points that inhibit their focus on their core creative competencies. A sound financial strategy does exactly that while ensuring the long-term health of the business on the whole.
This CFO-level guidance includes everything from annual budget modeling to P&L formation, cash flow analysis, inventory buying and planning, budget reconciliation, and M&A preparation.
Consider it end-to-end oversight of the yield and impact of your entire operation.
Marketing
strategy —
The pay-to-play era has ended, and success today hinges on the consistent and persistent distribution of your brand’s message across digital and wholesale channels.
To that end, in addition to facilitating growth by establishing key retail relationships and overseeing the buildout of effective eCommerce practices, we implement processes that ensure cohesion across these channels.
In doing so, we maximize brand visibility while reinforcing, rather than sacrificing, brand reputation.
Retail
strategy —
Through our in-house merchant teams, Patina exercises a brand-first mentality, pursuing meaningful partnerships that increase revenue while maintaining — or even increasing — brand positioning and integrity.
To that end, our retail practice is built on the belief that continuous in-depth analysis of the marketplace, coupled with an understanding of market positioning and the credibility of retail partners, leads to greater synergy between brand, retailer, and end consumer.