Strategic
investments —

We invest in brands shaping new categories outside of the oversaturated segments of the beauty industry without geographic bias. We believe this impact is signaled by: 

 
 

Foresight — 

 

A set of core product features that align with direct or adjacent emerging consumer preference.

 

Buy-in — 

 

Categorical interest from institutional tastemakers, including key retailers. 

 

Range — 

 

An openness to a diversified approach to revenue, including a balanced mix of direct and wholesale accounts.

 

Beliefs — 

 

A founding team with clear-eyed intention — but the humility to consider outside perspectives.