Now Welcoming: Boy Smells
Patina is incredibly proud to welcome Boy Smells to its roster.
The LA-based fragrance brand has built a global reputation through its ‘genderful’ scent profiles — profiles that combine both masculine and feminine notes. In the words of co-founders Matthew Herman and David Kien, doing so has allowed them the “opportunity to use scent as a vehicle to evoke feelings of not only nostalgia, but also comfort and confidence,” a message further reinforced through the brand’s standout color and design.
On the back of an already tremendous 2020, Patina will be preparing Boy Smells for international expansion beyond its expansive list of accredited retail partners — including London’s Selfridges, Paris’ Galeries Lafayette, and Nordstrom in the US — and further reinforcing its already-strong DTC presence.
To learn more about the brand, follow the links below:
The Zoe Report: Boy Smells Candles Founders Prove Going Into Business With A Significant Other Can Be A Genius Move
Allure: How a Sunset Inspired Kacey Musgraves's First-Ever Beauty Brand Collaboration
Hypebeast: Boy Smells Launches First-Ever PRIDE Collection Celebrating All Genders
Wallpaper: Boy Smells on queer history, The Trevor Project, and celebrating Pride at home
Design Milk: 10 Candles That Will Transport You to Another Place